Several global and regional hospitality groups have turned their attention to Syria and are looking to enter or expand their operations in the country. These groups believe that Syria's rich history and coastal destinations can attract foreign tourists as well as Syrians living abroad.
Challenges and Opportunities in Attracting Tourists
Although Syria's devastating civil war, which destroyed cities and historical sites, ended nearly two years ago, significant challenges remain in attracting tourists to the country. While the United States removed Syria from its list of state sponsors of terrorism in August, the State Department continues to advise American citizens not to travel to the country.
Read more: Revitalization of Historical Neighborhoods in Oman; An Opportunity for Tourism and Investment
However, international flights and tourists have gradually returned to Syria since last year. According to government reports, the number of tourists in the first half of 2026 has more than doubled compared to last year, reaching 3.52 million.
Investment in Large Projects
Mohammed Alabbar, founder and chairman of the UAE's Eagle Hills group, stated that tourists will always be attracted to Damascus because it is the oldest city in the world. He also noted the willingness of many Syrians living abroad to return to the country.
Among the number of tourists in the first half of this year, 2.13 million were Syrians living abroad. Meanwhile, Ahmad Al-Shara'a, President of Syria, has made efforts to improve relations with the West and attract billions of dollars for the country's reconstruction.
The Eagle Hills group is planning to develop a project covering 10 million square meters in Damascus and 4.3 million square meters along the coast of Latakia. The group signed an agreement for these two projects with Syria on Monday.
Additionally, the UAE developer, Arada, has announced plans to enter the country with a $7 billion project. Western groups are also actively exploring opportunities in Syria, which are gradually being connected with new flights from Gulf hubs to the country.
Read more: The Sultanate of Oman is Increasing 700 Hotel Rooms in the Tourism Market · 5% Increase in Business Activity in Oman in the First Half of 2026
