Kylian Mbappé, captain of the French national football team, has recently signed a contract with the sports brand 'On' and, under this agreement, has also acquired a portion of the company's shares. This collaboration is considered a significant step for 'On' in entering the world of football, with Mbappé playing a central role in this journey.
Contract Details and Future Outlook
The brand 'On', which has a 17-year history and is primarily known for its professional running shoes, aims to bring innovative changes to the football sector with its entry into the field. In this collaboration, Mbappé will work directly with 'On's' product design teams, utilizing his experience to develop and test future football shoes and apparel. The brand plans to expand its presence in the women's football market next summer, coinciding with the Women's World Cup.
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Mbappé's Role in the Brand 'On'
Mbappé stated in a statement: "From the very beginning, what attracted me to 'On' was the opportunity to create something completely new together; something that helps shape the future of football." These remarks reflect Mbappé's desire to bring about a transformation in football and collaborate with an innovative brand. David Allemann, the founder of 'On', also emphasized the importance of this collaboration, stating: "Football does not need another brand that repeats the same old things. Football needs fresh ideas and challenges to push the boundaries of what is possible."
Additionally, Mbappé intends to push the boundaries of what is possible with this collaboration while remaining true to the joy of football. This contract is not only an opportunity for Mbappé but also for the brand 'On' to be introduced as a serious competitor in the football shoe market and to continue expanding its activities in this area.
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