Muscat – The main Media Excellence Committee 2026 held its third meeting yesterday, chaired by Mohammed Said Al-Balushi, Deputy Minister of Information. This meeting was aimed at reviewing the progress of evaluations and making decisions regarding the future stages of these competitions.
Emphasis on Transparency and Innovation
In this meeting, Mohammed Said Al-Balushi stressed the importance of transparency in evaluations and the need for innovation in content delivery. He said: "We must seek new ways to improve the quality of media and ensure that all participants are evaluated fairly."
This committee, considering the rapid developments in the media world and changes in audience behavior, is looking to establish new standards and improve evaluation methods. Committee members reviewed past experiences and the lessons learned from previous competitions.
Future Outlook
Given the existing challenges in the media industry, committee members emphasized that close collaboration with media outlets and intellectuals is essential. They also examined new technologies and innovative content creation methods that could enhance the appeal and impact of media.
At the end of the meeting, Mohammed Said Al-Balushi urged all media to participate in these competitions with creativity and innovation, contributing to the elevation of the country's media standards. These competitions are seen as a suitable opportunity to showcase media capabilities and talents in Oman.
