The Sultanate of Oman won the Global Brand Award 2026 at the International Food and Hospitality Exhibition in Shanghai, People's Republic of China. This success came as a result of the participation of 15 Omani companies engaged in national production and industries, reflecting the country's ongoing efforts to increase non-oil exports and expand the presence of Omani products in the markets of China and Asia.
The Role of the Exhibition in Strengthening Trade Relations
The International Food and Hospitality Exhibition in Shanghai is one of the specialized international trade platforms aimed at creating connections among importers, distributors, investors, and leaders in the food and hospitality sector. This exhibition provides a suitable opportunity for companies to showcase their products, identify market needs, and discover opportunities for business collaboration and expansion in the markets of China and Asia.
Transformation in Oman's Exports
Oman's success at this exhibition is a sign of the country's determination and will to improve the quality and diversity of its export products. In recent years, Omanis have worked to strengthen their position in international markets and, by introducing high-quality products, especially in the food and hospitality sector, aim to capture a larger share of global markets. This international award not only adds credibility to Omani brands but can also help attract foreign investments and further develop the food and hospitality industry in the country.
Ultimately, this success demonstrates Oman's high potential in international arenas and its ability to establish sustainable trade relations with other countries. Looking to the future, Oman believes it can become one of the main destinations for trade and investment in the region by expanding collaborations and seizing new opportunities.
