The Sultanate of Oman took an important step towards expanding the presence of Omani products in global markets by receiving the "Global Brand of the Year 2026" award at the International Food and Hospitality Exhibition in the People's Republic of China. This success reflects Oman's ongoing efforts to promote non-oil exports and strengthen trade relations with countries.
Presence of 15 Omani Companies at the Exhibition
At this international exhibition, 15 Omani companies from various industrial and food sectors represented their country. The aim of this participation was to enhance the recognition of Omani products in the Chinese market and other Asian markets, as well as to create new business opportunities for Omani exporters. The exhibition is considered one of the most important international events in the field of food and hospitality, providing a space for producers, importers, distributors, and investors to discuss and exchange views on business cooperation opportunities and expand their activities in global markets.
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Emphasis on Developing Economic Cooperation with China
Anwar bin Ahmed Maqbali, the Ambassador of the Sultanate of Oman to the People's Republic of China, stated that this participation is part of efforts to expand the commercial presence of Omani products, noting that the Chinese market is regarded as one of the important export destinations for Oman. He emphasized that this action helps strengthen economic cooperation between Oman and China and provides more opportunities for non-oil exports and enhances their competitiveness.
This success reflects the positive results of the promotional programs of "Oman Exports" in introducing the quality of national products and their ability to compete with other global brands. Additionally, these programs help Omani companies establish sustainable business partnerships with importers and distributors in target markets.
Oman's presence at this exhibition is part of a comprehensive program designed to increase the readiness of domestic companies for exports and expand Omani products and services globally. This program aligns with the goals of "Oman Vision 2040," which emphasizes economic diversification and increasing the share of non-oil exports in the national economy.
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