The Sultanate of Oman today participated in the 'World of Food – Moscow 2026' exhibition to promote and introduce its national products in the Russian market. This exhibition is presented as an opportunity for Omani companies to strengthen their presence in international markets and establish trade relations with Russian importers and distributors and neighboring markets.
Purpose of Participation in the Exhibition
Oman's participation in this exhibition is part of ongoing efforts to diversify export markets and take advantage of international exhibitions to showcase domestic capabilities and products. This exhibition allows Omani companies to engage directly with buyers and distributors and become familiar with market needs and consumer demands.
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Mohammed bin Khalaf Al-Hamdani, Export Promotion Specialist at the Ministry of Commerce and Industry of Oman, emphasized the importance of this exhibition, stating that participation in the 'World of Food' exhibition is an appropriate opportunity to enhance the access of Omani products to the Russian market and create sustainable business partnerships.
Business and Logistical Opportunities
Khalil bin Abdullah Al-Balushi, General Director of Ports and Business Development at Al-Madina Logistics Services, also noted that participation in this exhibition as a logistics partner aims to meet the needs of Omani companies and ensure the quality of delivery and logistics services. This initiative will facilitate the movement of food products and help establish direct business connections between Oman and Russia.
Ayman bin Hamad Al-Hadhri, Corporate Affairs Manager at Oman National Biscuit Industries, also referred to the new opportunities this exhibition offers for biscuit and snack products. He stated that the company is looking to expand collaborations with reputable distributors and representatives in the Russian market to increase its export range.
In this context, Hilal bin Sulaiman Al-Gharibi, Director of Al-Ashbah Al-Dhahabiya Company, mentioned efforts to introduce Omani natural and ornamental products in the Russian market, stating that this exhibition serves as an excellent opportunity to establish business connections with importers and distributors.
Overall, Oman's participation in the 'World of Food' exhibition provides a suitable opportunity to strengthen trade exchanges and increase the export of Omani products to the Russian market and neighboring countries. The Ministry of Commerce and Industry of Oman, as the responsible entity, is working to create competitive conditions to enhance non-oil exports and contribute to the country's economic development.
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