By the end of September 2026, Oman saw its revenue from three to five-star hotels decrease to 171.1 million Omani Rials (approximately 193.8 million Omani Rials during the same period last year). This information reflects an 11.7% decrease in revenue compared to the previous year and is directly influenced by a reduction in the number of guests and hotel occupancy rates.
Decrease in Number of Guests and Occupancy Rates
According to preliminary data, the total number of guests in the mentioned hotels has decreased to 1.51 million, representing a 10.4% decline from 1.69 million last year. The hotel occupancy rate has also significantly dropped to 46.5%, while this rate was 52.7% during the same period last year.
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Guest Composition and Changes in Nationalities
Omani guests top the list of hotel guests, with their number reaching 664.1 thousand, marking a 3.4% increase from 642.1 thousand last year. In contrast, European guests have faced a significant decline, with their numbers dropping to 289.2 thousand, reflecting a 30.7% decrease from 417.5 thousand last year.
According to this report, the number of Asian guests has also increased by 2.9% to 249.7 thousand, while the number of guests from Gulf Cooperation Council (GCC) countries decreased by 19.9% to 132.8 thousand. Additionally, the number of guests from other Arab countries has decreased to 69.5 thousand, indicating an 8.1% drop. Meanwhile, the number of American guests has decreased by 27.5% to 40.1 thousand.
Conversely, the number of African guests has increased by 8.8% to 11.7 thousand, while the number of guests from the Oceania region has seen a sharp decline of 57.6%, reaching 13.6 thousand.
This downward trend in hotel revenue and guest numbers in Oman indicates the challenges facing the country's tourism industry and highlights the need for deeper examination and analysis of the factors influencing this decline. Policymakers and tourism industry managers must seek solutions to attract more tourists and improve the hotel stay experience to steer this industry towards recovery.
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